Marketing 2a: Global Business and Trade; 2b: Developing a Sales Team

Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd.

In Semester a, you will discover how business and marketing works around the world. You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more.

How does a business make money? If you said sales, then you’re right!  Semester b explores the secrets to sales. You’ll learn expectations, best practices, sales planning, building a clientele that becomes long-term buyers, and how to stay motivated to sell, sell, sell! If sales management is your goal, you’ll learn about management styles, how to find, hire, train, motivate, and compensate your team.