Sports & Entertainment Marketing Specialist – Section Three

In this section, students will hone their attention to the world of sports and entertainment marketing. First, students will trace the development of these industries, dissect their dual nature, and discover what it takes to pitch, promote, and deliver on these services. Students will also explore their own potential career path. Then, students will continue to build their understanding of the different roles and levels of marketing as they explore modern marketing methods professionals use to take an event concept and make it successful. Students will also learn key industry terminology and touchpoints with the help of HR.

Preparation for the following Industry Certification:

• ASK Fundamental Marketing Concepts