Advertising and Sales Promotion

How many different advertisements do you think the average person views on a daily basis?  Ads are in magazines, on the radio and television, and even sent to us via email and text message. Living in modern-day society, it’s difficult to ignore the fact that ads are everywhere.  In fact, advertisements have become so common that sometimes we tend to tune them out altogether. Because of this tendency, advertisers have to be more creative today than ever before, building bold ad campaigns that are impossible to ignore. In this course, you’ll be exploring the ins and outs of the advertising industry, including its history, the role it plays in our society, and the ethical and legal issues related to advertising.