CIS 313 – Online Location Analytics for Business

Introduction and conceptual overview of location intelligence via visualization and analyses of geo-spatial data to enhance business insights and decision making. Learn how location analytics can offer better insights and decision-making support for business by analyzing geo-referenced data with GIS application software such as ArcGIS Online. Explore and geo-enrich the location component of business data to perform market analysis, visualize demographic, customer, and competition data and share analysis insights using engaging maps. Learn how spatial analysis helps organization decrease cost, increase revenue, and reduce risks. Now also self-paced.