Sports & Entertainment Marketing Specialist – Section Two

In this section, students will explore the fast-paced and exciting world of marketing and what it means for business success. First, students will learn the role of marketings in business, identify how to target markets, perform market research, and develop successful marketing strategies. Students will also discover legal and ethical considerations of marketing along with the impact of government on business. Then, students will dig deeper into the world of marketing by exploring branding, advertising, promotion strategies, and more, through real-world applications and practices. Students will also learn about effective sales techniques and career opportunities in this exciting field.